Our Story

LuvLine was born from a dream—a vision shared by our beloved son, Dr. Benjamin Harouni, who believed in the power of a smile. His passion for creating healthy, confident smiles led him to develop a dental floss that was both effective and gentle, designed to inspire self-care and joy, one person at a time.

Tragically, his life was taken too soon in an unimaginable act of violence while he worked to care for others. Though he is no longer with us, Ben’s vision lives on. As his parents, we have chosen to carry forward his dream and honor his memory by bringing LuvLine to life—a product created not just for dental care, but as a reminder of the kindness, compassion, and dedication that he poured into his work and his life.

LuvLine is more than just a dental floss—it’s a testament to our son’s legacy, a way to continue his mission, and a commitment to spreading smiles in his name. Join us as we create healthier habits, brighter smiles, and a world touched by his enduring passion.

With love,

Dr. Jack Harouni & Hilda Harouni RDH